Marketing Foundations • Product Marketing • Website Management & Analytics • Search Engine Optimization (SEO) • Digital Advertising • Blog & Web Content • Systems & Processes • Sales Enrichment
Impactive is a B2B SaaS provider for advocacy, nonprofit, and political organizations seeking to fundraise, expand, and engage supporters.
In 2021, Impactive sought to expand its marketing operations to capitalize on its successful growth from the previous year. Still in growth mode, the team needed a marketing generalist with impeccable writing skills, an analytical mind, and the ability to roll their hands up and manage multiple channels.
For over two years, I worked with Impactive to build a successful marketing pipeline that worked within and around sales outbound efforts and generated over $1 million in marketing-led total contract value in 2022.
Impactive's SaaS offerings also meant I worked closely with the Product and Leadership teams. During my time with Impactive, I refined product messaging and positioning for 8+ solution offerings with insights from market research, competitive analyses, and demo calls. By the end of my time with the company, I had led product marketing launches for six major releases.
Other highlights of my time with Impactive include: